About Indian Influencer Association

A trusted, national-level body dedicated to protecting, empowering and professionalising India’s creator ecosystem.

Who we are

The Indian Influencer Association (IIA) is a national body formed to create an ethical, fair and growth-oriented environment for influencers across India. We act as a bridge between creators, brands, agencies and regulators — establishing standards, offering resources, and representing creators’ interests.

Become a Member

Why IIA Exists

Lack of Regulations

We develop and promote industry best practices to bring clarity and trust to influencer marketing.

Creator Protection

We provide resources and advocacy to protect creators from harassment, scams and unfair deals.

Representation

IIA gives creators a collective voice when engaging with brands, agencies and policymakers.

Networking & Growth

Workshops, mentorship and brand connect programs to help creators grow sustainably and professionally.

Our Vision

To build a responsible, transparent and collaborative creator economy where influencers are recognized as professionals and benefit from fair, safe and sustainable growth opportunities.

Mission

Establish a code of conduct and transparent guidelines for influencer marketing.
Educate creators and brands on best practices, disclosure and compliance.
Create networking and mentoring programs that open pathways for creators.
Advocate for fair compensation and transparency in brand partnerships.
Promote social responsibility through creator-led campaigns and community work.

What IIA Does

Standards & Guidelines

Practical policies and templates to help creators and brands work transparently.

Training & Mentorship

Workshops, skill clinics and mentorship for creator business growth.

Brand Collaboration

Curated opportunities and fair-frameworks to connect creators with brands.

Support & Safety

Guidance on dispute resolution, online safety and digital wellbeing.